Lite Back On In Chicago

• After four years and change as Hot AC 93.9 MYfm, iHeartMedia’s WLIT/Chicago has returned to its former heritage AC brand as 93.9 Lite FM, “The Best Variety of the ’80s, ’90s and Now.” The changeover happened last Friday at 5pm. It was June 17, 2013 when the original Lite FM turned up the heat to Hot AC, rebranding as 93.9 MYfm.

The station will continue its regular blend of music from ’80s artists like Journey and Michael Jackson, skillfully blended with such contemporary favorites as Adele, Maroon 5 and P!nk. More importantly, current air personalities Kristina Kage, Robin Rock and PD Mick Lee will continue to do what they do best.

In making the announcement, Matt Scarano, President of iHeartMedia Markets Group’s Chicago Region said, “Based on our extensive research, the iconic brand of 93.9 Lite FM resonates tremendously with Chicagoans; hence, we have decided to give Chicago back one of its favorite radio brands. We are proud to turn the Lite back on in Chicago and re-brand 93.9 with its familiar moniker. After Christmas music concludes, 93.9 Lite FM will continue to play the best variety from the ’80s, ’90s and now.”