• Cox Media Group (CMG) is now a participant in the TAG Registry by the Trustworthy Accountability Group (TAG) — a digital industry program created to fight fraudulent traffic and improve transparency in the digital ecosystem. TAG Registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. TAG Registration is also the baseline requirement for companies to apply for TAG’s four certification programs around fighting fraudulent traffic, stopping ad-supported piracy, reducing malware, and improving transparency. One study by the Association of National Advertisers reports that the digital media industry lost $7.2 billion in 2016 due to non-human (bot) traffic.
“Reliable data, transparency and a brand-safe environment are very important to Cox Media Group,” says Joe Weir, VP of CMGdigital. “We are committed to delivering quality inventory for our advertisers, and our participation in the TAG Registry is a sign of that commitment. The digital ad supply chain is very complex and can be challenging to navigate. The TAG Registry is an important tool for companies to confirm they are doing businesses with legitimate counterparties in the digital advertising space.”
TAG CEO Mike Zaneis said, “We are pleased that Cox Media Group is taking a leadership role among media companies in helping to improve transparency and fight criminal activity in digital advertising by joining the TAG Registry. We look forward to working with CMG as we continue to expand TAG’s efforts to improve brand safety by fighting fraud, piracy, and malware while increasing transparency for digital marketers.”