iHeart Ups Loesch To Regional SVP/Sales

• iHeartMedia has named Bobbie Loesch as Regional SVP of Sales for its 24-station Pittsburgh-West Virginia Region, effective October 16. She will report to Tim McAleer, Region President for iHeartMedia’s Pittsburgh-West Virginia Region, who commented, “Bobbie’s extensive experience in our region makes her the perfect fit to oversee sales for our robust media and entertainment assets. We’re lucky to have her — she’s an expert at multiplatform sales and consistently helps our partners reach their goals.”

Loesch has been with the Pittsburgh cluster since 2004 and was most recently General Sales Manager for Classic Rock WDVE and Country WPGB (Big 104.7). She has also worked as the region’s Director of Digital, National Sales Manager and Director of New Business for iHeartMedia Pittsburgh, as well as Local Sales Manager and Account Exec for WKST (96.1 Kiss). Loesch began her career as an Account Exec for Townsquare Media.

“I’ve worked with the iHeartMedia Pittsburgh team for over a decade, so I’m excited to lead such a talented group,” said Loesch. “It’s great that we’re such a tightknit team and that we’re all passionate about helping our partners succeed.”

• On a related note, WDVE’s 10th annual DVE Rocks for Children’s Radiothon raised over $814,000 to benefit Children’s Hospital of Pittsburgh Foundation, the fundraising arm of Children’s Hospital of Pittsburgh. The Radiothon took place Thursday and Friday, Sept. 28 and 29 from 6am-7pm.

For the past 10 years, the DVE Rocks for Children’s Radiothon has raised nearly $5 million to benefit Children’s Hospital of Pittsburgh of UPMC, leading provider of pediatric care in the Pittsburgh community. Last year’s Radiothon raised $605,000.