Ballard Named PD of ALT 105.3/Norfolk

• iHeartMedia Norfolk has tapped Brett Ballard as Program Director and afternoon drive personality for Alternative WNOH (ALT 105.3), effective immediately. Ballard earns the transfer from the PD post at Active Rock sister WTKX (TK101)/Mobile, AL-Pensacola, FL.

“After the successful launch of Hampton Roads Alternative Rock Station ALT 105.3, we knew that this station needed one of the best programmers to take the helm,” said Angel Brown, Market President for iHeartMedia Norfolk. “I had the privilege of working in the same market as Brett Ballard and knew of his ability as a dynamic Rock programmer. We look forward to welcoming him to the Norfolk team and having the privilege of working alongside him as we continue to give Hampton Roads a better choice with ALT 105.3.”

Tias Schuster, SVP of Programming for iHeartMedia Norfolk said, “Our domination of Alternative Rock in Hampton Roads is further taking shape. Brett is one of the strongest Rock programmers in the audio space. He lives the lifestyle and has the cool scars to prove it. He’s a strategic thinker with a weird thought process that is perfect for the ALT audience. I’m very excited to have him in market and on-air!”

Ballard previously programmed Classic Rock WRKH (96.1 The Rocket)/Mobile, AL and Mainstream Rock WFFX (103.7 The Fox)/Hattiesburg, MI, and he began his career with iHeartMedia’s WXTB (98 Rock)/Tampa. Ballard remarked, “I’m looking forward to the incredible opportunity to lead the new ALT 105.3 and work with some of the best in the industry. I’m grateful to the Mobile team for their support over the last few years, and am excited to join the iHeart team in Norfolk.”