Digital Executive Action

• Jessica Valiyi has been appointed as Associate Director, Digital Strategy for Sony Music Nashville. She reports to Ed Rivadavia, Vice President, Digital Strategy, Sony Music Nashville, who said, “Having worked with Jessica on a variety of digital and D2C initiatives in recent years, I’m extremely excited to welcome such a creative and driven professional to SMN’s Digital Strategy team. I’m confident that Jessica’s successful track record for executing digital initiatives on behalf of both established and developing artists in a fast-moving label environment will allow her to immediately contribute fresh ideas and perspectives on behalf of our amazing artist roster.”

Prior to joining Sony Music Nashville, Valiyi was the Digital & eCommerce Manager in the Marketing Department at Big Machine Label Group. “I’m thrilled to be joining the Sony Music Nashville family in this next chapter of my career,” said Valiyi. “SMN’s commitment and vision in the digital space is unmatched. I can’t wait to join Ed and the team and provide my expertise to support the label group’s incredible roster in this ever-changing digital landscape.” Valiyi can now be reached at jessica.valiyi@sonymusic.com.