Goldthwaite Named CMO Of NPR
Meg Goldthwaite has been named Chief Marketing Officer of NPR, effective Dec. 12. She transitions from a similar position with Conservation International. Goldthwaite is a marketing and communications pro with 25 years of experience that span branding, visual storytelling, digital communications and media for major brands and non-profits. As NPR’s new Chief Marketing Officer, she will lead the implementation of a brand and marketing strategy to increase the visibility of NPR and public radio, and to grow audience and revenue.
In announcing Goldthwaite’s hire, Jarl Mohn, President and CEO of NPR said, “We are thrilled that Meg has agreed to join us. She is a highly energetic leader who has the experience to build on our strong brand and help NPR connect with new audiences. NPR’s mission is to work in partnership with Member stations to create a more informed public. Robust marketing and outreach programs will increase our reach and help us fulfill this mission.”
Goldthwaite commented, “I grew up listening to my local NPR member station, WAMU/Washington. The news was on in the morning, and my mom played its bluegrass as she drove me around. Now I wake up to its newscasts and run with its podcasts,” she said. “It has never been more important for our country to have consistent, trusted sources for news. Public radio is the ideal platform for the free and thoughtful exchange of ideas and information — and thus vital to our democracy. NPR’s most exciting opportunity is sharing that exchange with new generations and diverse audiences.” [Photo credit: Stephen Voss/NPR]
