Killer Research, Or Your Money Back
• Portland, OR-based P1 Media Group proudly presents what it calls “the next generation of music research” — the Crowd Source Music Test®, or CSMT®, which is billed as “the most accurate, most cost-effective way for broadcasters to determine what songs their audiences want to hear. Guaranteed.” P1 is so confident that their clients will be satisfied with results from the CSMT, it’s offering their money back if they aren’t. That’s a radio first.
“Programmers need to know they’re getting the most for their research dollar, and we are confident they’ll love the results they’ll get from the Crowd Source Music Test®,” said Ken Benson (left), P1 Media Group partner. “That’s why we’re offering full refunds to any client who is dissatisfied with the test results.”
Traditionally, broadcasters have paid heavily to conduct Auditorium Music Testing. As those costs rose, the Online Music Test was born. While it improved accuracy and cost less than auditorium testing, it is still priced out of reach for many programmers.
Enter the Crowd Source Music Test®. The CSMT® on average delivers samples five to 10 times larger than traditional music testing for around half the cost. And P1 Media Group’s experience shows the results match or exceed those from more expensive research methods. If you would like to know more about how the CSMT® works or would like to roll out your own tests, visit CSMT Guarantee or call 360-910-4119.
