Executive Action
• Local Radio Networks (LRN) continues to expand its team of 24/7 radio format experts with the addition of Jim Ortega as VP of Affiliate Sales. Ortega (left) will team up with existing VP of Affiliate Sales Donna Halverson, who until now has been handling national sales singlehandedly.
“Our goal at LRN is always to super-serve the needs of local broadcasters,” said Steve Swick, President & CEO of LRN. “Jim’s background gives him a clear understanding of how to help local broadcasters maximize the benefits of LRN’s 24/7 music formats and our proprietary Radio Velocity Control (RVC) system. I’m delighted to welcome him to our growing team.”
Ortega has held sales management positions at Dial Global and Jones Media, and worked in sales at WGN/Chicago. He also has experience as a media broker and is a graduate of the Broadcast Leadership Training program from the NAB. “The team that Steve is assembling at LRN is top-notch, and its innovative RVC system has revolutionized local control of 24/7 music format broadcasts,” said Ortega. “I’m very excited and honored to be a part of this forward-thinking company.”
Ortega will be based at LRN’s fancy new programming and operations center in Denver and can be reached at 720-500-3810 and jim@localradionetworks.com. AdLarge Media provides exclusive national ad sales representation for LRN’s 24/7 radio formats.
