Entercom Doubles Down On Radio.com
• As part of Entercom’s renewed commitment and strategic shift on the Radio.com brand, the company has appointed Pamela Russo as Senior Vice President and General Manager, and Christopher Rosen as Editorial Director for Radio.com. Russo will report to JD Crowley, EVP of Digital at Entercom, and Rosen reports to Russo.
“This is an exciting time for Radio.com,” said Crowley. “We welcome both Pam and Chris’ expertise as we accelerate our strategy to make Radio.com a daily habit for the millions of fans across our family of brands, entertaining and informing users with spoken-word audio, curated music and premium editorial.”
Russo (left) is a 20-year media industry veteran who joins from Meredith Corporation, formerly Time Inc., where she led digital strategy and operations for People.com, EntertainmentWeekly.com, TravelandLeisure.com and Departures.com, etc. She previously held digital content and operations roles at Discovery Communications and TMZ.com. In this new role, Russo will oversee the Radio.com brand and business, with a focus on the advertiser and consumer products, client development and revenue growth, content and talent partnerships, distribution strategy, and audience development.
“I’m thrilled to be part of Radio.com at this inflection point in the brand’s development,” said Russo. “This is a great time to be in the digital audio business with rapid innovation happening across streaming, podcasting, and personalized media consumption platforms. I look forward to working with the talented leaders and creators across Entercom to make Radio.com a leader in the category.”
Rosen (left) most recently served as Executive Editor of Entertainment Weekly‘s digital properties. He brings over 15 years of editorial experience, including previous roles at HuffPost, Movieline and CBS Radio. Rosen will now lead the content development, editorial and video strategy for Radio.com, overseeing content teams in New York and Philadelphia. He will also develop and implement the social media strategy for Radio.com while working alongside Entercom programming executives Jeff Sottolano and Liana Huth.
“I’m excited to join Radio.com in this newly created role and can’t wait to implement innovative editorial strategies to create the engaging and compelling content that we know the audience wants,” said Rosen. “Entercom is the only company with such a large and unique footprint of preeminent brands across news, sports, music, and podcasts, positioning Radio.com to truly stand alone.”
