Giannini New GSM Of Riviera Phoenix

• Steve Giannini has joined Riviera Broadcasting Phoenix as General Sales Manager for KKFR (Power 98.3/96.1), Hot AC KMVA (Hot 97.5) and Classic Hits KOAI (95.1 & 94.9 The Oasis).

Already well versed in the intricacies of the Phoenix market, Giannini crosses the street from Salem Media, where he was most recently Director of Sales for News-Talk KKNT and Christian Talk duo KPXQ-AM and KXXT-AM. Before that he was a top seller at iHeartMedia Phoenix.

In a staff memo, VP of Sales Paul Holton welcomed Giannini aboard, stating, “Steve comes from a radio blood-line, as his grandfather started in radio sales in 1945, retiring in the ’80s, and his father started in radio sales in 1968, and still works in radio in Fresno, CA.” Holton added, “We are lucky to have Steve, and look forward to him bringing all of his talents and skills to the Riviera sales team! We are confident that he can help us continue moving the needle in a positive direction!”