Whodunnit? Who Knows?
• iHeartMedia has teamed up with Einhorn’s Epic Productions (EEP) to produce Lethal Lit — an iHeartRadio Original six-episode mystery podcast series for teen audiences. The show, co-created by Einhorn CEO Heather Einhorn and CCO Adam Staffaroni, will be the first scripted podcast for both companies, is slated to launch this fall.
“Podcast listening on iHeartRadio is exploding, and we’re seeing increased demand from a younger audience,” said Chris Peterson, SVP of Podcasting at iHeartMedia. “When we first explored the idea of creating an original scripted podcast, we knew we needed a partner that could create compelling plot lines and memorable characters which could really capture the often overlooked, but very engaged, teen audience. Einhorn’s Epic Productions checks all those boxes, and we’re excited to be collaborating with them on our first-ever scripted podcast.”
Heather Einhorn said, “We are so thrilled to develop a scripted podcast with iHeartMedia. This is an exciting new space! iHeartMedia and iHeartRadio are the perfect partners — their expertise in building fandoms and their incredible reach are unparalleled. We can’t wait to bring the world of Lethal Lit to life with them!” Further script details and character casting will be released in the coming months.
