WMG Acquires UPROXX

• Warner Music Group (WMG) announced the acquisition of UPROXX, one of the most influential media brands for youth culture. UPROXX, founded in 2008, will continue to be run by current CEO & Chief Creative Benjamin Blank and Co-Founder & Publisher Jarret Myer, and its editorial and studio operations will function as stand-alone entities with journalistic and creative independence, including working with any and all artists, athletes, and innovators making their mark in culture.

“UPROXX was founded with the mission to deliver the best daily content and programming that shapes the lives of youth culture and the world we are inheriting,” said Blank. “Over the past years, we’ve won the trust of our audience, along with numerous industry accolades, because of our understanding of culture, entertainment, and marketing – an approach that’s rooted in authenticity and transparency. With Warner Music Group, we just doubled down on that formula and are now able to deliver more to our audience and partners with even more access and at much bigger scale.”

Max Lousada, CEO of Global Recorded Music, WMG, commented, “In the always-on, attention economy, it’s not enough to simply deliver amazing music to the world. We aim to tell engaging and original stories that influence culture. UPROXX brings together pioneering personalities and credible brands in ways that move huge audiences to talk, listen and share. It’ll be exciting to collaborate with Jarret again, along with Ben and their team, who will thrive in the creative and entrepreneurial environment we’re building. They’ll be great partners as we redefine what it means to be a dynamic, future-focused music company.”

This acquisition follows other consumer-facing initiatives aimed at diversifying WMG’s business, including the purchase of award-winning live music platform Songkick last year and the UK launch of The Firepit, a creative content division, innovation center, and state-of-the-art multimedia/production studio.