Cumulus, TuneIn Expand Relationship
• Cumulus Media and streaming service TuneIn, Inc. have signed an agreement that will bring all 441 of Cumulus Media’s owned-and-operated stations across 90 U.S. markets to the TuneIn platform, as well as distribution of the podcasts from Westwood One Podcast Network. This multi-year partnership serves as an expansion of an existing agreement between TuneIn and Westwood One, a subsidiary of Cumulus Media and will connect Cumulus stations to TuneIn’s 75 million monthly listeners across more than 200 platforms and connected devices including smart speakers, beginning today.
“As the world’s leader in live digital audio, we are thrilled to provide our listeners access to some of the best live station programming across sports, news, talk and music and entertainment, as well as popular podcasts and other on-demand content offered by Cumulus Media,” said John Donham, CEO of TuneIn. “We look forward to a long and successful partnership as we grow the next chapter of the audio business together.”
Mary Berner, President and CEO of Cumulus Media, commented, “We understand that consumers engage with content across multiple platforms and devices. We put our listeners first, and we have made it our mission to provide a modern and platform-agnostic listening experience. Expanding our partnership with TuneIn takes our distribution and promotional opportunities to the next level™, exposing our portfolio of leading stations, shows and programs to new fans across streaming, podcast, and voice AI technologies.”