Mallory Named EVP/GM of Columbia Records

• Jenifer Mallory has been appointed Executive Vice President, General Manager for Columbia Records. The announcement was made by Ron Perry, Chairman and CEO of Columbia Records, to whom Mallory will report. Ms. Mallory will be based in New York and oversee Columbia’s marketing, publicity, promotion, digital, sales, content, licensing, and brand partnerships departments. “Jenifer is an accomplished and incredibly well-rounded executive,” said Perry. “Her unique grasp of the global marketplace will help shape Columbia’s strategy into the future. The entire company joins me in congratulating Jenifer.”

Mallory was most recently Executive Vice President, International Marketing for Sony Music Entertainment, playing a key role in the global strategic development of established and new talent across Columbia, Epic and RCA, leading teams in both New York and London. Mallory began her career at Sony Pictures before joining Columbia Records’ Digital Marketing Department in 2006. She transitioned to International Marketing at Sony Music in 2010 where she held various roles, culminating in leading the team as EVP, International Marketing.

Commenting on her newly enhanced role, Mallory remarked, “I’m grateful to Ron Perry and Rob Stringer for this extraordinary opportunity. I’m looking forward to working alongside Ron Perry, whose leading-edge vision, competitive spirit, and passion for music is infectious. Together we will continue to strengthen the artist-first culture that is a vital part of Columbia’s legacy while we steer the company into the future. The team at Columbia is world-class and I am delighted to join them once again.”