Westwood One To Launch ‘Rick and Sasha’
• Westwood One will be launching a new syndicated morning show on January 1 that pairs two of the most popular Urban voices in the country — Rick Party and Sasha the Diva. Rick Party is a 30+-year radio vet who most recently did afternoons at Cox Media Urban AC WHQT (Hot 105)/Miami. He has also worked in New York, Chicago, Atlanta and Dallas, among others. Sasha the Diva brings 20+ years of experience originally honed in Baltimore before finding success at Cox Media Urban AC WALR (Kiss 104.1)/Atlanta.
“The natural chemistry between Rick and Sasha is undeniable and deserves a wide audience with the reach and scale that only Westwood One has to offer,” said Suzanne Grimes, EVP Marketing for Cumulus Media and President of Westwood One. “Rick and Sasha delivers personality, energy, and authenticity to younger Urban AC listeners and the brand marketers hoping to reach them.”
Co-creator/GM Gary Bernstein said, “This kind of Urban AC program is very necessary right now. You have a dream duo coming together who are both touchable, reachable and relatable because of their depth, character and talent. As naturally good-looking, hard-working and charismatic individuals, Rick and Sasha is a total package of professionalism and electricity that will turn on the Urban AC audience with consistently meaningful, relevant, and entertaining content. They are all about the grind and serving the listeners as opposed to themselves.”
In a joint statement, Rick and Sasha said, “We’re very excited about this opportunity! It’s been our life-long dream to have a syndicated platform that allows us to inspire, inform, educate, entertain and bring ‘Real People, Real Radio.’ We look forward to connecting, engaging and entertaining listeners across the U.S.”
Rick and Sasha is slated to launch January 1 on 20+ stations and will air live weekdays from 6-10am in all time zones, and will also be available for other dayparts and Urban formats. The cast of the new show will include Party’s former Hot 105 co-host/sidekick, comedian Benji Brown along with other talent. For more info about Rick and Sasha, contact Neal Bird at nbird@westwoodone.com or 310-840-4207 or Gary Bernstein at gary@oceanictradewinds.com or 508-245-1776.
