CBS Research Jedi Poltrack Retiring

• David Poltrack, longtime Chief Research Officer and President of CBS Vision, announced that, after an illustrious 50-year career in research at CBS, he will be retiring from the Company, effective June 30, 2019. During this transition period, Poltrack (left) will focus on research initiatives including media consumption and brand equity of broadcast networks in new media, as well as the long-term outlook for broadcast networks, reporting to Joe Ianniello, President and Acting CEO, CBS Corporation.

Effective immediately, Radha Subramanyam (right), who was named Executive Vice President, Chief Research and Analytics Officer for the CBS Television Network in November 2017, will be responsible for overseeing all research operations, including audience measurement, analytics, market research, program testing and advertising research for the Company.Subramanyam previously worked for iHeartMedia as President of Insights, Research and Analytics.

Poltrack joined CBS in 1969 and was promoted several times before becoming Chief Research Officer in 2005 and has served as one of CBS’ key executives for decades. “Dave is a legend in the field of research and our business overall,” said Ianniello. “Back in 2014, Dave came forward and said he wanted to step aside in his 50th year at CBS. With today’s news, I am pleased to say he has reached this remarkable milestone… and what an extraordinary 50 years it’s been.”

Commenting on the weighty baton being passed to Subramanyam, Ianniello continued, “As we look to the future, we are very fortunate to have Radha, one of our industry’s brightest minds in research and data analytics, help lead us towards accurate measurement of our entire audience across every platform, a business imperative. I am confident her extensive expertise will keep CBS at the forefront of innovation and advances in this critical area.”