Benztown Re-Ups With Cumulus, WWO
• UPDATED: Benztown has inked a multi-year extension of its existing eight-year partnership with Cumulus Media and Westwood One. Under the new agreement, Benztown will provide radio imaging, production, voiceover, programming and jingles to Westwood One and to Cumulus-owned and operated stations. The extension also stipulates that Westwood One will continue to manage affiliation and advertising sales for all Benztown production and imaging libraries and Benztown will direct production of the network’s library offerings. Westwood One will manage affiliate and advertising sales for Benztown’s voiceover services available to stations for barter and will serve as exclusive ad sales representation for select Benztown Radio Networks programs and services. Westwood One will continue to represent Benztown’s industry-leading technology and proprietary web-based imaging solution, Benztown Branding, used daily by nearly 1,200 radio stations and digital services worldwide.
Mike McVay, EVP, Content & Programming for Cumulus Media and Westwood One, said, “Benztown provides us with the ability to share creative content across multiple platforms as well as takes our ideas and turns them into AMAZING.” Suzanne Grimes, EVP, Marketing, Cumulus Media and President, Westwood One, remarked, “Our partnership with Benztown delivers signature audio imaging and premium creative content and production for our radio brands and stations across the country. We are proud to have helped Benztown grow their business into an industry force and are pleased to continue this successful partnership.”
Moments after signing all the legally-binding paperwork, Benztown President Dave “Chachi” Denes said, “After unsuccessfully lobbying Kevin and Steve to be the third member of RAMP, I finally gave up my dream and decided renewing with Cumulus and Westwood One was a pretty damn good consolation prize.” For more information, contact Masa Patterson at mp@benztown.com.
