Wells Joins GeoBroadcast Solutions

• GeoBroadcast Solutions has appointed veteran radio executive Harvey Wells as Director of Sales Development and Marketing. Wells is responsible for the continued roll-out of GeoBroadcast Solutions’ patented MaxxCasting technology, and will help introduce the company’s patented, game-changing ZoneCasting technology to a broader audience. MaxxCasting leverages Single Frequency Network (SFN) architectures to optimize a radio station’s signal strength within its FCC-allocated contour, allowing greater numbers of potential listeners and Nielsen PPM encoding. ZoneCasting, pending FCC approval, will allow a radio station to divide its signal based on a market’s geography. ZoneCasting, for the first time, will allow a radio station on its single frequency to air different news, traffic, weather, public service announcements and advertisements based on where a listener is located.

A native of Chicago, Wells spent the past two years as Market Manager of in Mid-West Family Broadcasting’s cluster in Springfield, IL, before returning home to the Windy City, where he formerly operated his own consultancy. Wells previously spent four years as SVP/Market Manager for CBS Radio’s Riverside, CA group, VP/Group Station Manager for Newsweb Radio Company in Chicago, VP of Nine-FM Radio and VP/GM of CBS Radio’s WUSN, WCKG, WXRT and WSCR/Chicago.

Wells brings additional value to his new role beyond his lengthy industry experience, as he explained, “I spent several months working with the GeoBroadcast Solutions team in the earliest development stages of MaxxCasting and ZoneCasting technology. It’s amazing to see how far these products have come. MaxxCasting and ZoneCasting have the ability to literally change the relationship that radio stations have with their three major consumers: listeners, advertisers and the communities they serve. These technologies promise to be game-changers for our industry, and amplify the power of local radio for generations to come.”

GeoBroadcast Solutions CTO Bill Hieatt remarked, “With successful MaxxCasting deployments delivering real-world results and ZoneCasting in FCC approval, it was time to bring someone onboard with both experience and passion for both technologies. Several years ago, Harvey was involved in an early form of ZoneCasting in the Chicago area, but it took three radio stations to do it. Our new technology will allow a single radio station to do what it took Harvey three stations to do. He’s the perfect person to help us build on MaxxCasting’s strong momentum, and officially launch ZoneCasting once approved.”