Serious SiriusXM/Pandora Synergy

• SiriusXM announced its first step in a major commitment to delivering world-class content to the Pandora audience. To that end, SiriusXM is creating a dedicated Content Team focused on applying SiriusXM’s critically-acclaimed and proven model of curation and exclusive programming to the Pandora platform. Now, let’s meet this elite team — Alex White, Pandora’s VP of Content and Programming; “Jeff Z” Zuchowski, Pandora’s VP of Label Relations; Bill Crandall, Pandora’s VP of Editorial Content and Lindsay Bowen, Pandora’s Head of Podcasts and Entertainment Content Partnerships.

This team will report to SiriusXM’s Chief Content Officer, Scott Greenstein, and will be focused on creating original content in music, sports, and talk content ranging across comedy, politics and entertainment, for Pandora listeners, including a selection of SiriusXM content, and creating original Pandora content for the SiriusXM audience.

“Creating a dedicated team of talented and forward-thinking people is the first step in delivering great content that drives usage and engagement on Pandora,” said Greenstein. “For more than a decade and a half at SiriusXM, we’ve created ground-breaking and compelling content, constantly refreshing and evolving an exclusive programming lineup that has drawn tens of millions of subscribers nationwide. I’m very excited to engage in the collaborative work ahead to create great new content for both the Pandora and SiriusXM audiences.”

Greenstein continues to lead all of SiriusXM’s programming including commercial-free music, sports, news, comedy, talk and entertainment, on SiriusXM’s satellite and streaming platforms.