Preston & Steve Never Leaving WMMR
Or so it would appear, as Beasley Media Group announced that legendary WMMR/Philadelphia morning duo Preston and Steve have signed a sweet multi-year deal extension to remain on the air there for God-knows how long.
Preston Elliot and Steve Morrison debuted on WMMR in May 2005 and have maintained the top-rated morning show position in the market since then. The guys have also led the way in embracing innovative multi-platform initiatives, including creating daily full show and highlight episode podcasts, inventing their own ringtone service, producing daily/weekly video programs and cultivating a formidable social media audience. On a community level, the show has also created life-changing annual events, such as its annual “Camp out For Hunger” initiative, which collected over one million pounds of food in less than five days last year to benefit needy families throughout Philadelphia.
“We are excited to be able to extend our relationship with one of the top radio shows in the country,” said Joe Bell, VP/Market Manager of Beasley Philadelphia. “However, the real winners are the listeners and the community, who not only get to enjoy Preston and Steve every morning but also benefit from the many great things they do to improve the quality of life in Philadelphia.”
Bill Weston, who doubles as PD of WMMR & WMGK and Beasley’s Rock Format Brand Manager, commented, “I’ve never worked with a more dedicated, talented, and hard-working show. As a PD, I don’t know what else I could ask for. Preston and Steve are sales-friendly and always looking to re-invent… oh, and they’re nice guys. We are so happy to be able to extend their deal!”
Preston Elliot remarked, “Steve and I are so thrilled that the plan we set in motion many years ago to feign talent in the radio industry has yielded such wonderful results. We sincerely thank our family at Beasley Media Group — specifically Caroline and Bruce as well as Bill Weston and Joe Bell — for making it a reality. Last, but not least, none of this, not one second of this, would have been possible without the friendship and support of the people of Philadelphia who have stayed with us throughout the years. We owe you everything!”
Pictured, (l-r): Preston & Steve’s agent, Glenn Goldstein, Beasley President Bruce Beasley and CEO Caroline Beasley, Preston Elliot, Steve Morrison, Joe Bell, Beasley EVP of Strategy and Innovation Buzz Knight and Bill Weston. [Photo credit: BP Miller/ Chorus Photography]
