Medlock Earns Mediabase VP Stripes
• Mediabase, the leader in radio airplay monitoring, today announced the promotion of Josh Medlock to Vice President of Affiliate Relations and Integrated Music Marketing. In this newly-created position, Medlock will focus on expanding Mediabase’s business with national radio groups and stations, while assisting clients with data and custom insights, and contributing to Mediabase’s overall strategy. He will also continue his work on developing and implementing national music campaigns and artist promotions, as well as working on live music and event broadcasts with Premiere Networks.
“Josh has been a key part of our success, and we are thrilled to promote him to this important position,” said Alissa Pollack, EVP of Global Music Marketing and Strategy. Philippe Generali, President and CEO of Mediabase, commented, “Josh’s promotion reflects our company’s commitment to excellence. We are pleased to recognize his many contributions and positive impact on our business.”
Medlock’s radio career started as an intern at WPGC/Washington. He later moved to WERQ (92Q)/Baltimore and was named Marketing Director of WXYV. Medlock went on to serve as Operations Manager for CBS Radio Baltimore. He later joined the nationally syndicated Kidd Kraddick In The Morning show in Dallas as Operations Manager and VP of Marketing. In 2010, he joined the Premiere Networks and Mediabase family.
