Big Loud Makes Noise
• Big Loud is pleased to announce the promotion of influential young executive Lloyd Van Norman, who has been upgraded to the high-impact role of VP of Special Projects & Strategic Management.
In his newly enhanced role, Norman (left) will now oversee and execute top-level initiatives integral to the firm’s continued success, including ambitious plays in original content, technology, investments, management, creative strategy and Big Loud’s growth in the broader entertainment landscape. Norman will be responsible for everything from the roster’s attention-grabbing music videos to behind-the-scenes research on potential investments, and especially for identifying new opportunities for Big Loud clients in emerging media, film and TV, cross-genre collaborations and more.
Norman joined Big Loud in 2014, and last year was promoted to VP of Creative & Digital, making immediate contributions to the label and its management roster of stars like Florida Georgia Line, HARDY, Chris Lane, Jake Owen, Morgan Wallen and others.
“As Big Loud continues to grow, and expand into new areas of the entertainment business, we saw the need for a Special Projects Division,” says Big Loud partner Chief Zaruk. “There is no one better to have at the helm than Lloyd. He is always pushing the boundaries creatively and will now have the opportunity to launch exciting ventures that elevate the Big Loud brand through this new division. We can’t wait to see all that is to come!” Norman can be reached at lloyd@bigloud.com.
• Concurrent with Norman’s ascension, Big Loud’s Tori Johnson (left) will take over as Sr. Director of Creative & Digital. The rising industry talent will lead the company’s six-person creative and digital department, and can be reached at tori@bigloud.com. Kiley Donohoe (center) moves up to Digital Marketing Manager and Caleb Donato (right) officially joins the company as Creative Media Producer.
Reach Donohoe at kiley@bigloud.com and Donato at caleb@bigloud.com. [Norman photo credit: Robby Klein; all other photos: Nick Swift]
