Michael Bryan Joins CAA

Radio vet Michael Bryan has joined leading entertainment and sports agency Creative Artists Agency (CAA) in a newly created position as an Agent within CAA’s Music department, focusing on artist development and artist brand strategy. The move is right in Bryan’s wheelhouse — he brings with him two decades of radio programming experience, most recently as SVP of Programming for iHeartMedia’s Nashville cluster.

Bryan will remain based in Music City and work in collaboration with client teams across CAA’s roster to help cultivate the careers of emerging artists, from curating an act’s brand and developing their social and media marketing platforms, to liaising with managers, labels and radio programmers in support of album launches. Bryan will also identify and create new touring models with radio-based properties, expanding on CAA’s success with creating/packaging branded lifestyle tours, including 2016’s Ticket To Rock and the Vans Warped Tour.

“Michael has built a well-earned reputation as a savvy brand manager and radio programmer with a keen understanding of the music marketplace across multiple genres and proven ability to break an artist,” said Marc Dennis, co-head of CAA Music’s Nashville operations. “His expertise and network of relationships complements our vast resources and suite of client service offerings, further enhancing opportunities we can provide artists.” [Photo credit: Zack Massey]

• Fun Fact: CAA leads all agencies in the four Country music categories for the upcoming 59th Annual Grammy Awards, with clients accounting for 13 of the 20 nominees, including three of the five Best New Artist nominees.