Katz Launches Audiology By Katz

• Katz Media Group announced the launch of Audiology by Katz, a new programmatic sales division for digital audio. Under the umbrella of Katz Digital, this new division and its programmatic digital audio marketplace was built with the mission to help advertisers and agencies leverage the power of audio to connect with consumers.

Audiology by Katz provides audio expertise in the programmatic space as well as access to a scalable, premium, and brand-safe digital audio marketplace. With programmatic inventory across 120+ connected devices and smart speakers; Audiology is integrated with top Demand Side Platforms (DSP) and is available in both self-service and managed-service capacities.

Katz’s new sales division will be led by David Krulewich, Senior Vice President of Programmatic Sales for Katz Digital. Krulewich brings over 10 years of programmatic and adtech experience to lead Katz’s tenured sales team. Krulewich reports to Scott Porretti, EVP of Katz Digital, who commented, “With digital audio now the No. 1 form of mobile media consumption, no programmatic media campaign is complete without a digital audio component. Audiology by Katz gives brands the solution they need to execute effective data-driven, scalable programmatic audio campaigns.”

Mark Gray, Chief Executive Officer of Katz Media Group, said, “The addition of Audiology is part of Katz’s ever-expanding position in the digital marketplace. This new digital audio programmatic sales division enables us to continue to invest even more time and resources into evangelizing audio on behalf of our partners in the rapidly expanding programmatic space.”