The Onion, Sony Team Up For Podcast

• The Onion, the leading comedy and news satire brand, and Sony Music Entertainment announced a strategic partnership to develop original podcast content. The first co-produced project is a new daily satirical podcast focused on current events called The Topical, which is set to launch in January 2020. The Onion staff will oversee all creative aspects of the podcast, including writing, production and recording.

Jordan LaFlure, Executive Editor at The Onion said, “The Onion is thrilled to have found a stalwart ally in Sony Music Entertainment to help it dominate yet another medium in the world of journalism. A daily news podcast provides an opportunity for The Onion to access and inform billions of presumably illiterate people previously deprived of the finest reporting the world has ever known.”

Tom Mackay, President, Film & TV A&R at Sony Music Entertainment remarked, “The Onion is synonymous with great topical and cultural satire, and we are thrilled to be working with them to further expand their presence in podcasting. We look forward to bringing their highly impactful brand of humor and commentary to fans everywhere and maximizing the commercial opportunities for this exciting new comedy podcast format.”

United Talent Agency (UTA) represented The Onion in the agreement. Oren Rosenbaum, UTA’s Head of Emerging Platforms said, “We found the perfect partner in Sony Music Entertainment and are confident in our shared vision. Also, the fact that The Onion will now have its own daily news podcast literally brings tears to my eyes.”