Radio Scores A Viral Victory
Longtime industry pros Ray De La Garza (ex-Radio Disney, Premiere Networks) and DJ Lynnwood (KGGI/Riverside, Earthquake Mix) have joined forces to launch Go Viral Radio, described as “the first station to be powered by viral artists’ influencers from around the world and their communities.” This new service is targeted to the 12-24 demo and plays viral artists from around the world in the mix with current hit songs. Go Viral Radio artists each have over one million views, streams, subscribers or likes from top social media outlets like YouTube, Facebook, Twitter or Instagram. The format was created after the duo noticed a huge hole — as the release states, “a deafening lack of viral hit music that the 12-24 listeners are craving, seeking and bonding with.”
De La Garza commented, “Our goal is to promote viral superstar artists from around the world, with no exclusive promotional partner. We are not format-specific; we are what Top 40 was forty years ago — the hottest combination of Pop, Urban, Rap, Rock and Country. If it’s breaking virally around the world, you will hear it on Go Viral Radio.”
De La Garza says Go Viral Radio has already generated early interest from major distributors, promoters and sales partners who want to reach this demographic in a new, progressive and unique way. Go Viral Radio is currently running commercial-free and jockless for the next three months at GoViralRadio.com, and check out the free Go Viral Radio app for Apple/Droid (also available in iTunes Internet Radio and TuneIn Radio). To learn more, contact De La Garza at raydlg@goviralradio.com or 818-725-1195 x110; locate DJ Lynnwood at 818-725-1195 x103 or djlw@goviralradio.com.
