This Gift Card Walks Into A Bar…

• With Boston-area restaurants and bars ordered to close on Tuesday, due to coronavirus concerns, Beasley Media Group’s Boston radio stations have already swung into action to help their neighbor businesses and the community by unveiling “Operation Gift Card: New England” to support these hard-hit local restaurants and businesses by encouraging listeners to purchase restaurant gift cards on their websites.

Part of Beasley’s “We Are All in This Together” campaign, the stations are inviting area restaurants, free of charge, to submit links to their gift card pages on the websites and mobile apps of all five Beasley Media Group Boston stations — WBZ-FM (98.5 The Sports Hub), WROR, WBQT (HOT 96.9), WKLB (Country 102.5) and WBOS (ROCK 92.9). The sites currently receive over two million page views and have 750,000 unique users on an average monthly basis.

Beasley’s Boston stations will also support this timely initiative with on-air promos and social media posts. “With local restaurants and small businesses experiencing a number of restrictions, including restaurants moving towards a take-out/delivery only model by March 17, we wanted to show our support during these challenging times,” said Mary Menna, VP/Market Manager of Beasley Media Group Boston. “Our company is committed to being there for those in need. We are all in this together!”