Making The ‘Impossible’ Possible
• Digital agency Vista14 has teamed up with Sun Broadcast Group (SBG) to launch “Brand Impossible” — a campaign to help businesses impacted by the recent events brought about by COVID-19. The companies are committing up to $200,000 to support entrepreneurs and business owners with a Marketing Makeover designed to give small businesses the opportunity to win the extra help they need to focus their marketing and advertising efforts for the emerging market opportunities ahead.
From now through March 31, 2021, small business owners and employees can participate by visiting BrandImpossible.com and completing the VeloCiti Brand Assessment. Four businesses will be selected to win a $50,000 Marketing Makeover, including professional services provided by Vista14, select advertising packages provided by Sun Broadcast Group, and monthly VeloCiti marketing support services. The first winner will be announced July 1, 2020. See the official sweepstakes rules on the website for details regarding the announcement schedule of additional winners to be selected from quarterly entries.
The winning business will also have their entire brand — including website, social platforms, and visual identity assets — “renovated” by Vista14’s award-winning design and interactive marketing teams. Each winner will also receive consulting services to address online and offline strategic planning including customer experience audits, cross-platform communications, and sales enablement from the Vista14 and SBG executives.
“We are honored to join in this exciting effort by leveraging our vast broadcast network capabilities to give back to businesses that are feeling like they’ve reached a dead end in these uncertain times,” said Jay Bailey, President and Founder of SBG. “I started SBG with just the money that was left in my savings and a dream. I know the struggle of opening a business during the GOOD times, trying to make payroll and all the things that fall of your control that could derail the dream. When Jeff and Judy Lakin approached me about joining the Brand Impossible Initiative I couldn’t say yes fast enough. This truly speaks to the core of who we are as a company — giving back to the amazing businesses that are the life blood of this country.”
