Twitch Beefs Up Music Team With Chan

• Twitch has hired Tracy Chan as Head of Product and Engineering for Music. He will focus on evolving the Twitch experience specifically for live music and helping artists and fans better connect in real-time.

Chan becomes the newest addition to a growing music team under the command of Mike Olson, SVP, Head of Music, who said, “The music category on Twitch has been growing organically for quite some time and we have some amazing artists and talent using the service to create and share live, interactive experiences with their fans. At a fundamental level, Twitch was built for Creators and we are investing more heavily in building unique product and monetization tools for our music Creators. Tracy is joining our team at a critical moment as we continue to see growing interest from both new and established musical talent joining Twitch. His experience in developing video and music Creator tools will be invaluable to our team as we pursue new ways to support artists and connect them to their fans around the world.”

Chan segues from Spotify, where he was the Director of Product Management. Chan’s startup CrowdAlbum, a social, photo, and video aggregator that created a “visual history” of musical events from around the world, was acquired by Spotify in 2016. Chan was previously a product manager at YouTube, where he designed and launched YouTube Insight.

Chan said, “I have spent my career building Creator tools and I believe there is a massive opportunity to help artists connect with their fans through virtual performances and live streaming, which is what led me to Twitch. Across the board, and especially at this moment in time, we are seeing disruption in the music industry as artists are having to find new ways to both make money and interact with fans. As Twitch looks to expand its offerings for music creators and within the music industry as a whole, I am confident that together with the team, we will be able to build the necessary tools to support artists now and as they continue to explore their new virtual stage.”