Briner Upped To GM Of Valory
Big Machine Label Group has elevated SVP of Promotion George Briner to General Manager of The Valory Music Co. Described as “a fundamental force” since joining the imprint in 2008, Briner has engineered groundbreaking promotion strategies for the label’s artists, including Reba McEntire, Brantley Gilbert, Thomas Rhett, Justin Moore and Eli Young Band as well as newcomers Tara Thompson and Delta Rae.
BMLG President/CEO Scott Borchetta commented, “George and I have worked on and celebrated so many successes over the years. His loyalty, his execution of the plan, and his team-building and leadership have helped propel The Valory Music Co. into one of the strongest forces in Country music. George and the VMC are the same DNA… that is, the DNA of success. Congratulations, my friend.”
Briner remarked, “I’m proud to be a part of The Valory Music Co. and what has been built in the last nine years and knowing what lies ahead. Taking on the role of General Manager for the imprint allows me to continue to be more involved in the music and the creative ways for the discovery process. It’s our goal to continue positioning The Valory Music Co. as an industry leader and I’m excited to forge ahead with the team. #VALORYPROUD.” Briner can be congratulated at 615-324-7782 or George.Briner@valorymail.com.
