TalentX + Warner Records = TalentX Records

• Digital talent management firm TalentX Entertainment, the driving force behind TikTok collective Sway LA, has launched a new music division, headed up by Gavin Rudolph (left) as VP of Music. TalentX Entertainment has also forged a partnership with Warner Records to create TalentX Records — the first social media creative partner firm to enter into a joint venture with a record label. Social media icon and entrepreneur Josh Richards (center) will be the first artist to sign a recording contract with TalentX/Warner Records.

“TalentX is at the forefront of the social media revolution, particularly with the early discovery of breakout talent,” said Aaron Bay-Schuck, co-Chairman & CEO of Warner Records. “Warren [Lentz] and the TalentX team are true forward thinkers, have incredible instincts, and amazing relationships along with a wealth of experience. I, alongside Tom [Corson] and our entire team, am excited to partner with them and take these artists – beginning with the great Josh Richards — to the next level.”

TalentX CEO Warren Lentz (right) said, “TikTok is the next-generation talent incubator that will shape culture more than people realize. Think Shawn Mendes on Vine in 2012 or Justin Bieber on YouTube in 2007. TikTok will do that many times over, and TalentX Records will be at the forefront — developing talent and launching careers. With a global reach, visionary leadership, and an artist list that includes A-listers from Dua Lipa to The Black Keys, we’re thrilled to be partnering with Aaron Bay-Schuck, Tom Corson, and the entire Warner Records team, as they are a perfect fit for this monumental move.”

Gavin Rudolph stated, “We want to give our creators the best possible opportunities to turn their platforms into meaningful, long-lasting careers. We’re putting a lot of time and effort into personally developing each of these artists to make sure that the end product is of the highest quality.”