Mom+Pop Can Now Go further
• Leading independent music label Mom+Pop Music has entered into a joint venture with further, the radio promotion and artist development company recently launched by veteran radio promo execs Brent Battles and Christopher Brown, former VP and Sr. Director, Pop respectively at Sony/RED/Orchard.
As part of this new arrangement, Mom+Pop artists will be able to tap further’s Commercial Radio team at Pop, Crossover and Rock formats and the label will invest in further’s growth. In only six months, further has championed a diverse array of artist projects at Pop, Hot AC and Alternative, most notably its campaign on behalf of Mom+Pop’s latest breakout, Ashe, helping propel “Moral of the Story” to Top 10 at Alternative, and now crossing to Pop and Hot AC. further has also had success charting Flume at US Alternative radio for the first time ever, with “The Difference feat. Toro Y Moi,” and achieving a Top 10 Alt hit with Lovelytheband (The Orchard). At Pop and Hot AC, further clients also include AJR (S Curve), Kelsea Ballerini (Black River), JPop artists Arashi and C3 Management’s Madeon.
“As we neared the end of our time at the Orchard, we took a long look at the state of the industry,” said Battles, further President & Founder. “It was clear that as streaming continues to create more and more independent hit songs, the industry needed a nimble independent company that could bring those songs to radio, no matter where they come from — indie label, distributor, management company, international markets or just DIY. Having worked with the Mom+Pop team for years, we knew they were serious about creating long term careers. Their understanding of both the short and long-game made Mom+Pop an obvious partner for further.” Brown, further Partner & Co-Founder, added, “With further, we’re able to be extremely selective about what we take on, and this investment will ensure the flexibility to continue working with artists and executives with whom we have great history.”
David Jacobs, Mom+Pop VP Radio Promotion/West Coast GM, said, “We built an amazing relationship with Brent and Chris during our previous partnership with RED and are so thrilled to be back together, breaking Ashe and looking forward to many more hits.” Mom+Pop Co-Owner, Thaddeus Rudd commented, “Working with further on breaking Ashe is proof of concept of what a great Promo team can accomplish with the right artist story. Our investment is a rare strategic opportunity for Mom+Pop to ensure our artists’ access to services, as we power a growing, dynamic new business.” Mom+Pop Founder & Co-Owner Michael Goldstone, added, “Battles and Brown are formidable promotion execs and trusted partners; our venture ensures Mom+Pop will be positioned to compete at Radio for the long term.”
