Schuster Returns To iHeart Upstate NY

• Tias Schuster is making his triumphant return to iHeartMedia — and to Rochester, NY — Schuster has been named as Senior Vice President of Programming for the 19 radio stations in iHeart’s Rochester, Syracuse and Binghamton, NY markets, effective immediately. He will report to Robert Morgan, President for iHeartMedia West New York, who said, “We are thrilled to welcome Tias back to Upstate NY. He is an experienced leader that brings high energy and innovative thinking to our powerful brands.”

Schuster was most recently SVP of Programming for iHeartMedia Norfolk and PD of Top 40 WNOH (Now 105)and Rhythmic AC WMOV (MOViN 107.7) until earlier this year, when he was one of many caught up in the company’s largescale COVID-19-related downsizing. No stranger to the Rochester market, Schuster previously programmed iHeartMedia Hot AC WDVI (Mix 100.5) and Top 40 WKGS (Kiss 106.7) from 2015-2016. His previous programming stops include Entercom Top 40 WKRZ/Wilkes-Barre, PA and he logged two tours of duty at Entercom Top 40 WFBC (B93.7)/Greenville, SC, the most recent as OM/PD. Schuster actually began his radio career at WFBC back in 1998 in the pivotal role of station mascot “Buzzy The Bee.”

Schuster commented, “It’s great to be back with my iHeartRadio family in Upstate New York. I’m honored to work alongside the legendary personalities and management in these markets! I want to give a special thanks to iHeartMedia for the opportunity.”