Entercom Partners With Edison Interactive
• Entercom announced a partnership with Edison Interactive (EI), an innovative software provider that builds customized customer experience platforms like the Shark Experience presented by Verizon, and the Avis Budget Group (ABG) Travel Assistant.
As part of this partnership, Entercom’s RADIO.COM digital platform will be integrated into connected vehicles and will be available through The Avis Budget Group Travel Assistant developed by Edison. The platform offers car rental customers an enhanced digital experience with unique features and the top streaming media apps, including RADIO.COM. The Travel Assistant is easily accessible and affordable to rent at top airport markets and local-market locations throughout the U.S. and in Canada.
“Partnering with Edison allows us to expand the reach of our premium audio content on a local and national scale while expanding how we define the connected vehicle listening experience,” said David Rosenbloom, VP of Corporate Business Development, Entercom. “We want our listeners to be able stay connected to their favorite stations and podcasts regardless of the type of vehicle they may be in, and we’re excited to reach customers out of home in new and exciting ways in the transportation landscape.”
Jeremy Ostermiller, CEO of Edison Interactive, commented, “We are heavily invested to develop solutions that amplify the customer experience. By integrating RADIO.COM into our connected vehicle platform, we not only give end-users unprecedented access to hundreds of stations and thousands of podcasts, but they can also now enjoy the music and personalities they love. The partnership with Entercom heightens the customer experience while providing transportation brands access to premium audio content on customized devices.”