SVP Stripes For Capitol’s Osbourne
• Nick Osborne has been promoted to Senior Vice President, Digital Strategy & Business Development for Capitol Music Group (CMG). In his elevated position, Osborne leads a dedicated Digital team, oversees all of the company’s digital agreements and continues to co-lead Capitol’s Innovation Center, which he co-founded in 2018. Osborne is based in Hollywood within CMG’s iconic Capitol Tower in Hollywood and reports to COO Michelle Jubelirer, who remarked, “Nick brings such an innovative approach to the digital space, and his initiatives have proven to be of great benefit to our artists, our company and the industry at large. I know that everyone within CMG joins me in congratulating Nick on this well-deserved promotion.”
Since joining CMG four years ago, Osborne has conceived and developed many innovative endeavors within the digital realm — his efforts led to CMG becoming the first U.S. major label group to bring all digital advertising in-house, utilizing artist data to enable more efficient and cost-effective ad buys — a move that has since been replicated across the industry. Osbourne also designed a proprietary marketing tech platform now utilized throughout Universal Music Group (UMG), which allows for dynamic and easy-to-build online experiences and powers more than 300 artist websites globally, and he also leads CMG’s YouTube Audience strategy.
Osborne said, “I want to thank Steve Barnett, Michelle, Geoff Harris and everyone at CMG for their continued investment and support in me and my team as we strive to make our labels the most digitally forward and innovative in the industry. Our passion for music is matched by our desire to remain at the forefront of digital technologies, content platforms, and trends, so that we can help our artists constantly push the envelope of creative expression and story-telling in the digital realm.”
Prior to joining CMG in 2016 as Director of Digital Strategy & Product, Osborne led Digital Strategy for UMG Canada. He also co-founded Physical Presents, a UMG Canada dance music imprint.
