Greensboro Now The Home Of HITS 100.3

• iHeartMedia Top 40 WMKS (100.3 Kiss FM)/Greensboro has rebranded as HITS 100.3, “The Most Commercial-Free Hit Music,” effective immediately.

While the format remains unchanged, we are told that the music mix will be primarily focused on Women 18-40 in the Triad. The HITS 100.3 morning shift is currently jockless, and the rest of the new jock line-up consists of Kelly (10am-3pm), Frankie V (3-7pm) and MiKeith (7-midnight).

“After extensive local market research, we found that there is truly a lane for HITS 100.3, home of commercial-free weekends,” said Zac Davis, VP of Programming for iHeartMedia Greensboro. “There is an audience hungry for this type of station and it wasn’t being served. We look forward to entertaining our active audience with Kelly in middays, Frankie V in afternoons and MiKeith in nights.”

Kellie Holeman, Market President of iHeartMedia Greensboro, commented, “HITS 100.3 rounds out our heritage line up of brands. It gives us the opportunity to provide the listeners in the Triad the music they want to hear with fewer commercials.”