Cumulus Collectively Debuts ‘Project Shine’
• Cumulus Media announced the launch of “Project Shine,” a cross-platform charitable initiative, serving as a nationwide call to local volunteerism through a partnership with VolunteerMatch, the world’s largest volunteer engagement network. Project Shine will be promoted on the company’s 422 radio stations and websites across 87 markets and through Cumulus Media’s Westwood One, with creative promos framed by a new version of Collective Soul’s timeless hit “Shine,” re-recorded exclusively for Project Shine.
Project Shine encourages people to visit local Cumulus radio station websites to connect with VolunteerMatch’s database and find local volunteer opportunities. The campaign was produced by Cumulus, with support from Benztown and McVay Media. Brian Philips, EVP, Content & Audience, Cumulus Media, said, “Project Shine serves as a conduit for human connection. We make it easy for good people to connect with great causes through VolunteerMatch. In every town, in every corner of America, some darkness subsides, and a new ray of light appears. Through service, we help ourselves and the whole world is better for it. We thank our friend Ed Roland and Collective Soul, whose timeless song ‘Shine’ was the inspiration for this project. Ed’s exciting new version elevates Project Shine and brings fresh light to a nation in need.”
Ed Roland, Founder and lead vocalist of Collective Soul, commented, “When I was 12 years old, my father told me that one day, there will be no city lines, no county lines, no state lines, or even country lines — there will only be humankind. VolunteerMatch is a program that connects all of us to work together and make a positive impact for the greater good. I want to thank Brian Philips and everyone at Cumulus for allowing us to be a part of Project Shine. Together we can make a difference.” To connect to a nonprofit you love through PROJECT SHINE — and to hear Collective Soul’s new version of “Shine,” visit cumulusmedia.com/shine.
