Grant Upped To Def Jam SVP/Digital Commerce

• Def Jam Recordings has promoted Marcus Grant to Senior Vice President, Digital Commerce. In this newly enhanced senior executive role, Grant will continue his focus on streaming strategy, consumption growth, and marketing opportunities within the streaming eco-system.

Based in Los Angeles, Grant reports directly to Theda Sandiford, Senior Vice President, Commerce and Digital Marketing, who commented, “Marcus is an incredible executive. The professionalism, experience, strategic thinking, unparalleled relationships, and all-around acumen he brings to the job every day is just inspiring. He serves as a great mentor for our staff, and invaluable member of our executive team. It’s an honor to work alongside him every day.”

Grant, who has served as VP of Digital Commerce since 2016, joined Def Jam after three years at TwentyThreeTwelve Management, which he founded and owned. Among his clients there were multi-platinum acts Toni Braxton and Big Boi. Prior to that, he spent five years as Manager at The Collective, handling a roster that included Braxton, Big Boi, Kelly Rowland, and Chamillionaire. He began his music career in 2001, as Manager at The Firm.

“It’s been an amazing 20-plus-year journey and I feel like I’m just getting started,” said Grant. “Making the transition from artist management to a deep dive into the ever-evolving landscape of streaming has been a crash course, and I’m excited to continue to develop, strategize, execute and learn every day with our amazing partners at Spotify, Apple Music, Amazon and more. It’s an honor to work alongside Theda, Rich Isaacson, Jeff Harleston and Def Jam’s incredible roster of artists.”