Laster Upgraded At Sony Music Nashville
• Olivia Laster has been promoted to Director, Marketing for Sony Music Nashville (SMN). Laster most recently served as Associate Director, Promotion and Artist Development for the label. In her newly enhanced position, Laster (pictured) reports to Jennifer Way, SMN SVP of Marketing, who said, “Olivia’s marketing skills have been an incredible asset to our team for years. She’s always gone above and beyond to bridge the gap between our marketing and promotion teams — consistently finding innovative ways to use her marketing mind to create unique opportunities for our artists and their music. This is a natural transition for Olivia and I can’t wait to watch her evolve in her new role.”
Laster joined Sony Music Nashville in 2015, following her graduation from Tennessee State University. From 2015 to 2018, she worked with SMN’s Media, Marketing and Arista Nashville Promotion teams.
Commenting on her new challenge, Laster remarked, “I’m so thankful to Jen Way for this incredible opportunity and to Steve Hodges for allowing me to grow and giving me the tools to learn an immense amount within my previous role at Sony Music Nashville. Marketing has always been a great passion of mine. It is a true honor to be able to work alongside the talented and dedicated artists and teams inside and outside the company. I’m humbled to be a part of a team that constantly challenges one to be their best, strives to be forward-thinking and encourages one another along the way. Sony Music Nashville is a leading force in the music industry and I am thrilled to be able to play a role in capitalizing on the momentum thus far and cultivating innovative ways to deliver music to the market.” Laster can be congratulated at olivia.laster@sonymusic.com. [Photo credit: Matthew Berinato]
