Mansfield Named Research Dir. At Gen Media

• To meet the growing demands of Gen Media Partners‘ expanding portfolio of radio rep firms and networks, Anny Mansfield has been appointed to the newly created position of Corporate Research Director.

Mansfield, who has been with Gen Media Partners since its inception, most recently served as Director of Research, working with client radio broadcasters across General Market and Hispanic National Sales. In her newly expanded role, Mansfield will build out a company-wide research department and work closely with the company’s sales departments to serve the needs of network and national advertisers. Her new responsibilities will also extend to Sun Broadcast Group, which GMP purchased just over two years ago.

The announcement of Mansfield’s upgrade was made by Gen Media Partners’ CEO Kevin Garrity, who said, “I’m very pleased that we already had the right person on our team to lead research across Gen Media Partners. Anny is exceptional at finding the data to develop marketing strategies that help our account executives deliver compelling stories and solutions about the power of radio to advertisers and their agencies, especially for new business development.”

Mansfield’s 20+ years in radio research includes previous stints at Katz Media’s Univision National Radio Sales. She originally joined McGavren Guild 2007 and made the transition when it became part of GMP in 2014. Commenting on her new responsibilities, Mansfield remarked, “I’m excited at the opportunity to work with the sales teams across all our radio repped and network divisions. Audio is experiencing a surge of attention from brand marketers and agency planners and buyers. This is a great time for radio, and I look forward to working with all our divisions.”