IBA Endorses Radio Workflow
• The Independent Broadcasters Association (IBA) has selected Radio Workflow as its fully endorsed preferred platform for broadcasters to manage the workflow of their traffic, billing, and production system, and has shared that endorsement with its 1,500 members. Yield Management is currently being integrated. “The endorsement by the Independent Broadcasters Association is exciting and humbling at the same time,” said Robert Maschio, President & co-Owner of Radio Workflow, Inc. “We work tirelessly to exceed the needs and expectations of broadcasters, both small and large, worldwide. This recognition by the Association is meaningful to Radio Workflow and supports the endorsement of broadcasters who have achieved a better product, at a reduced cost, with our integrated platform.”
Ron Stone, President & Executive Director of the IBA commented, “This has been a long process of looking at systems that can enhance capabilities and eliminate redundancy. It has never made sense to me that every account on a station resides in multiple programs when it could be much easier. Radio Workflow offers traffic, CRM, production management, ROI analysis and very soon, will include a yield management system that finally gives pricing control back to the stations. This system is as robust as any… and more complete to meet the needs of any broadcaster, whether you own one station or many. While Radio Workflow is already priced extremely affordable, our relationship with them will yield an additional 20% discount for IBA members. We estimate on average, implementation will result in up to 50% savings for stations using similar and multiple systems to accomplish what this one software will do.”
Fletcher Ford, VP/co-Owner of Radio Workflow said, “The growth that Radio Workflow experienced in 2020 was nothing short of mind-blowing. To receive this endorsement from the IBA as we going into 2021 is absolutely amazing. The IBA is a great organization led by some of the most talented and dedicated broadcasters that are working tirelessly on behalf of our broadcast industry.”
To celebrate its endorsement by the IBA, Radio Workflow has a link to a seven-day free trial on its website, radioworkflow.com, and is also available for free download on Google Play and the IOS App Store.
