Double-L Doubles Her Phoenix Footprint

• iHeartMedia Hot AC KMXP (Mix 96.9)/Phoenix avails itself of killer air talent already in the building and introduces Double-L as its new afternoon drive personality. Ms. Double-L (also known and loved as Lois Lewis) will continue to serve as MD and midday personality across the hall on Country cousin 102.5 KNIX.

“Double-L’s brand is right in line with our ‘feel good’ image on Mix 96.9, and this is an opportunity to utilize her unique ability to captivate listeners on more than one station,” said Steve Geofferies, Regional SVP of Programming for iHeartMedia Phoenix.

“What an amazing opportunity,” said Double-L. “Mix 96.9 is a feel-good station that has a vibe that really resonates with me — feeling good is what I do best, and I’m thrilled to join the Mix 96.9 family.”

Linda Little, Region President for iHeartMedia Phoenix, commented, “The Mix 96.9 audience will undoubtably connect with Double-L the minute they hear her infectious energy and engaging style… she’s a perfect fit.”