Rude Awakening For Morning Hustle

• Reach Media is pleased to announce Yonni Rude as the newly named Executive Producer of the nationally syndicated morning show, The Morning Hustle. He will oversee all aspects of the show, both on air and digitally, focusing on daily operations while overseeing the entirety of the brand.

Rude has been with Radio One since Oct. 2016, most recently as Operations Manager of the company’s Cleveland group. He was previously OM of the Richmond cluster. Before joining Radio One, Rude spent 16 years in the Charleston, SC market, most recently as PD/afternoons on Cumulus Top 40 WSSX (95SX). From 2011-2013 he was APD/interim OM across the hall for Urban WWWZ (Z93 Jamz) and Urban AC WMGL (Magic 107.3), and from 2000-2011 he was MD/afternoon talent on WWWZ under previous owner Citadel. Earlier in his career Rude was MD/afternoon talent on Beasley Urban WZFX (Foxy 99)/Fayetteville, NC.

“Yonni has always been one of our most active Morning Hustle affiliate PDs — his creative vision and positive leadership style will be an asset to the team,” said Colby Tyner, VP of Programming. Rude stated, “The Morning Hustle is the next evolution of morning radio and I’m excited to lead the team and help grow the brand. Thanks to Colby Colb, Mitch Henry and David Kantor for the opportunity to lead this amazing team.”

Rude will be relocating to The Morning Hustle‘s home base in Atlanta; we are told that the Cleveland OM position will be posted soon.

Rude Awakening For Morning Hustle