Radio Cares Raises $40K
• Radio stations had the freedom to execute the radiothon independently and directed listeners to their station’s web site to donate. The Radio Cares team of volunteers produced all the materials to make the radiothon 100% turnkey. Guidelines and pre-produced tools in English and Spanish were available for download from the Radio Cares website. In addition, nearly 300 celebrities and artists, representing every format, recorded promotional spots.
“Hunger in America escalated because of the pandemic, and there are families still struggling to put food on the table,” said Ron Stone, President of the IBA and CEO of Adams Radio Group. “I’m very proud of the stations that participated again. The work that Benztown, McVay Media, Vipology put into this effort is unmatched — they truly define the word ‘volunteerism!'”
Several companies and individuals volunteered their time and expertise to make the Radio Cares Radiothon a reality: Adams Radio Group, AdLarge Media, Benztown, RC Communications, HRN Media Networks, Steve Kamer, McVay Media, Motor Racing Networks (MRN), Sun Broadcast Group, YEA Networks, and Vipology.
