Santos Re-Ups With iHeart
• iHeartMedia announced that it has extended its relationship with top-rated on-air radio personality and community leader Enrique Santos. Under a new five-year agreement, Santos will continue as President and Chief Creative Officer of iHeartLatino as well as host of his nationally-syndicated Spanish-language morning show originating from Spanish Top 40 WZTU (TÚ 94.9)/Miami and host of his weekly syndicated English-language radio show On The Move with Enrique Santos.
“The Latin community listens to radio more than any other group in the U.S., with radio reaching 95 percent of the Latin population nationwide,” said Tom Poleman, Chief Programming Officer and President of National Programming Group for iHeartMedia. “Enrique is an extraordinary talent with the unparalleled ability to connect with listeners and the Latino community across the country. As the President and Chief Creative Officer, Enrique has helped us grow the iHeartLatino multi-platform brand that now connects and engages with tens of millions of Hispanic listeners every month through our broadcast radio stations and digital platforms. Together, we are excited to continue this growth trajectory of our Spanish- and English-speaking Hispanic audiences even further.”
Santos remarked, “iHeartMedia’s commitment to serving the needs of the Latin community throughout the nation is unparalleled and I’m honored to continue leading our commitment to our community. In these times of misinformation, it’s more important than ever for our listeners to have unfiltered, honest and credible sources, as well as relatable voices that they trust. We stand committed to continue to unite, lift, entertain and inform our LatinX listeners.”
Santos will continue to lead the development of iHeartMedia’s Latin-focused content for TV specials and other multimedia platforms while advancing iHeartMedia’s efforts to activate the Latin audience across all of the company’s platforms; develop new Latin-focused programming; identify and develop new talent for the company in the Latin arena; and play a major role in iHeartMedia’s marquee live events — including the iHeartRadio Music Awards and the iHeartRadio Music Festival – and will host iHeartLatino’s signature event, the iHeartRadio Fiesta Latina.
Santos was represented in this negotiation by Michel Vega, CEO of Magnus Media, and Alexander Brown and Ravi Seepersad of The Concept Law Group, P.A.
