TroyResearch Shares Keyes To Success
• TroyResearch announced the addition of a vital new player to the team — longtime Madison, WI programmer Fletcher Keyes has been named Director of Development for TroyResearch, the company that invented online radio research in the ’90s. The move also marks a reunion for Keyes and TroyResearch President Jonathan Little, who share an extensive mutual Madison work history.
Keyes most recently spent nine years as PD of Mid-West Family Country WWQM (Today’s Q106)/Madisonand co-hosted the morning show on AC sister WMGN (Magic 98). He previously spent 18 years at Audacy Classic Hits WOLX. In 1991, Keyes and Little launched Triple A WMMM-FM (Triple M), and before that, Keyes was on the air at iHeartMedia Top 40 WZEE (Z104)/Madison.
Keyes commented, “I’m a radio person ready to help radio with tools that make a difference. I was a Troy customer for many years. I liked it so much, I joined the company!” Little remarked, “It’s great to have another person who knows and loves radio joining my team. Fletch has been a ratings winner as a morning jock and program director and he knows research. He shares my commitment to helping radio be the best it can be.”
Now in its third decade, TroyResearch provides comprehensive music testing and perceptual studies for radio and the ground-breaking sales generating tool — the Brand Awareness Study — for radio, television, digital and print. Keyes can be congratulated at fletch@troyresearch.net, and Little is reachable at jlittle@troyresearch.net.
