Radio Mercury Door Is Open!
• Call for Entry for the 30th anniversary Radio Mercury Awards is now open — 15 trophies will be awarded in 12 categories, and the final round judges have the option to award a “Best of Show” winner. Starting this year, the Radio Mercury Awards is now accepting entries in any language for work that was broadcast, aired digitally, released or transmitted initially and primarily in the U.S. and its territories.
For 2021, a new category, “Purpose-Driven Spot or Campaign,” will award a radio spot or campaign for an advertiser or corporation that promotes their actions and effort towards the public good and demonstrates how they addressed social, environmental or public health/safety issues. There are also updated categories, including “Creative Radio Spot: Insightful Voice” and “Radio Station or Group Promotional Spot or Campaign.” Several popular categories are also returning, including “Integrated Brand Campaign” and “Creative Spot for a Cause.”
The Radio Mercury Awards is also introducing a “Thirty Years in Your Ears” campaign produced in collaboration with Chief Judge Robin Fitzgerald and the creative team at BBDO Atlanta. The campaign, which highlights several “Best of Show” winners from the last 30 years will also be featured in social media and digital marketing and can be viewed at RadioMercuryAwards.com.
The Call for Entry deadline is August 9, 2021. Finalists will be announced in late September and winners will be announced at the 2021 Radio Mercury Awards event on November 17, during a virtual event. For more information regarding entry categories, guidelines, entry fees and deadlines, visit RadioMercuryAwards.com.
