MIW + MRC = Mentorship
• Mentoring and Inspiring Women in Radio, Inc. (MIW), a 501(c)(3) charitable organization dedicated to the advancement of female leadership in radio broadcasting, and MRC Data (formerly Nielsen Music) announced
“Elevating Women in Audio: MIW & BDSradio Mentorship.”
BDSradio is one of MRC Data’s most widely used tools showcasing airplay, sales, and streaming side-by-side. This collaborative effort with BDSradio represents MIW’s fourth annual mentorship opportunity designed specifically for women in music programming. The “Elevating Women in Audio: MIW & BDSradio Mentorship” program is a year-long experience that provides greater opportunities for women interested in management positions in audio, and involves personalized conversations with the best programming minds in the business to help advance a career within the radio/audio industry. The mentee will also attend Radio Show 2021 in October in Las Vegas.
MIW Board President Ruth Presslaff said, “Year after year, MIW’s Gender Analysis Study shows particular weakness in programming/content opportunities for women. The MRC Data team is to be commended, and thanked, for stepping up with a solution to this on-going issue. This mentorship has consistently identified rock stars and we’re eager to work with our next mentee, and grateful for MRC Data’s continued support.”
Haley Jones, Head of Independents/Director of Radio for MRC Data, commented, “It’s an honor to co-sponsor the fourth annual MIW-MRC Data mentoring program. As we reimagine our industry, now more than ever, we are passionate about championing and elevating women in audio. It’s awe-inspiring to see firsthand the impact it has had on past mentees as they advance their careers.” Those past mentees include Leslie Scott, now RVP of Programming, Audacy, Inc.; Grisel Barajas, a rising programming star who passed away unexpectedly in 2020; and most recently, Amanda “ICE” Habrowski, Content and Music Director for Alpha Media Portland, OR.
The mentorship is available to one female brand manager, content/program director, assistant program director, and/or music director from any U.S.-based music format. Applications are open now and are being accepted online through August 5, 2021. For more information on MIW and the “Elevating Women in Radio: MIW-BDS Radio Mentorship” program, please visit RadioMIW.com.
