Riviera Now Desert Valley Media Group
• In a staff memo, Jeff Trumper, President & CEO of Phoenix-based Riviera Broadcasting formally announced the company’s rebranding to Desert Valley Media Group.
This name change represents a more localized identity and includes the company’s many broadcast and digital assets, which includes three FM stations — Rhythmic KKFR (Power 98.3 & 96.1), Hot AC KMVA (HOT 97.5 & 103.9) and Variety Hits KOAI (95.1 & 94.9 The Wow Factor), along with DVMG Digital Marketing, eSports platform Chosen Rival Gaming, and video production division DVMG 360.
Trumper noted, “We are a local media company in a sea of corporate radio companies. We serve only one market and that is the greater Phoenix area. We are locally owned and operated, our operating obligation is to Valley business and listeners, all our efforts are directly tied to serving this community and we believe that local businesses prefer to work with local companies.”
Along with the name change comes new company email addresses. Questions? Contact Director of Operations Michael Gallagher at mikeg@desertvalleymediagroup.com.
