G Accelerates Virtual News Center
• G Accelerate Networks, the recently launched radio network under the leadership of Pres. & CEO Jim Higgins, is proud to announce its first advertising sales agreement with Virtual News Center. With this deal, radio stations across the country will have expanded access to Virtual News Center’s top quality, professional local news content from dedicated reporters on a barter basis. Anchors and reporters are assigned to specific markets and stations to ensure consistency, accuracy, and reliability.
“Virtual News Center delivers the highest level of local radio news reporting, while providing radio station owners and operators with a cost-efficient, professional news operation on a barter basis,” stated Higgins. “Virtual News Center is the kind of first-in-class radio service that radio stations need and that we are looking for in content partners.” Joel Dearing, CEO of Virtual News Center, noted, “Jim’s track record of success in network radio made partnering with G Accelerate a great choice. Jim’s expertise will help us grow and super-serve our affiliates and advertisers.”
Higgins added, “This is a perfect opportunity for local stations and national advertisers to reach listeners where they live, work, and play. The content is always specific and relevant to the local market and includes up-to-date information on local news, as well as school and road closings, college football scores and much more. We are very excited to bring this new opportunity to advertisers.” You heard the man… to learn more about G Accelerate Networks, hit up Higgins at Jim.Higgins@genmediapartners.com.